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As our environment is constantly changing, there is a lot to know in order to stay ahead. As owners of an innovative real estate brokerage in Toronto (North America's largest real estate board) Katie and Daniel Steinfeld also work daily with a whole lot of people who are looking for that edge to separate themselves from the pack. This podcast cuts through the noise. No gimmicks, no 12 step programs, no magic pill. It's real talk and useful content to dive into the topics that matter in today's real estate market. It's time to Level Up.
Episodes
Sunday Jul 26, 2020
032 - Creating Engagement In Social Media
Sunday Jul 26, 2020
Sunday Jul 26, 2020
We're all on social media, many of us spending WAY too much time scrolling and wasting time...but is ANY of the time you are spending leading towards your objectives? Was your intention to use social media as the beast of a tool it is to help your business? Or are you just drowning in a sea of likes and followers?
This episode talks about how you need to step your social media game up to use it productively and ENGAGE rather than strictly CONSUME. You can get lost in all the noise, and you yourself can be the noise, but the key is to cut through and focus on why you are there in the first place - to build relationships and to build your business.
It's time to level up the way you use social media.
Monday Jul 20, 2020
031 - Managing Client Expectations
Monday Jul 20, 2020
Monday Jul 20, 2020
When you are dealing with the biggest transactions in your clients' lives, you better be sure they have expectations. Your ability to understand your clients, and to communicate clear expectations, is vital to your relationships, and the overall experience.
In this episode, we discuss exactly how to manage expectations, and take clients and other stakeholders on a journey where surprises are limited, resulting in greater trust and the best possible experience (no matter what happens with the dollars and cents).
It's time to level up your ability to manage expectations.
Monday Jul 13, 2020
030 - Level Up Your Showings
Monday Jul 13, 2020
Monday Jul 13, 2020
Taking clients to view properties isn't just about being a chauffeur. It's also not about smiling and nodding and praying they want to make an offer. It's about being a professional, about knowing what to look for when your clients are glossed over at the aesthetics...and it's about learning more each time so you are levelling up every time you take someone out.
In this episode we bring out a bunch of real life bloopers that have taken place at our showings, and the lessons we've taken from them (spoiler alert: you don't want to walk in on sleeping homeowners, and you should know how to work a bidet before you try to turn it on).
It's time to level up your showings - enjoy!
Monday Jul 06, 2020
029 - Level Up Your Outsourcing
Monday Jul 06, 2020
Monday Jul 06, 2020
When you run your own business, you are constantly facing the decisions between doing things yourself and engaging a professional to do certain things for you. In real estate, there is no shortage of tasks where you can use the pros.
How do you decide what is best left to others? Can you justify the cost? Is it just about the money?
This episode walks through some of the different things to consider when allocating your time and money between yourself and outside suppliers. Katie and Daniel walk through some real life examples that have helped to shape their perspective and strategy for outsourcing.
It's time to level up your ability to allocate your work.
Monday Jun 29, 2020
028 - Level Up Your Summer Break
Monday Jun 29, 2020
Monday Jun 29, 2020
So March Break ended yesterday, and Summer Break begins today...whether you've got kids or not, you are three months deep into trying to manufacture a new routine and sanity for yourself and your business.
We banked on a few weeks, got a few months, and now we've got a couple more. How are we going to navigate more time with all the kids at home and the world only half open for business? Let's talk about it, it's time to level up the summer!
Monday Jun 22, 2020
027 - Level Up Your Direction
Monday Jun 22, 2020
Monday Jun 22, 2020
You can have all the tools in the world, but without direction? Well, you're spinning your wheels my friend. We focus right on the things you need to point your business exactly where you want it to go - and to cut out the distractions.
Remember you'll only feel successful, if you are achieving the goals you've actually set out to achieve. Don't chase your tail, level up your direction.
As always, thanks for listening.
Monday Jun 15, 2020
026 - Level Up Your Commission
Monday Jun 15, 2020
Monday Jun 15, 2020
You're making good commission on your deals - but are you really?
It's time you take a look at the money you're taking home at the end of the day. Are you spending too much? Are you saving enough? This episode deconstructs the concept of 'GCI' (Gross Commissionable Earnings) and talks about what really matters to you, the dollahs you actually put in your bank. Don't measure your success the way your brokerage measures it, it's time to level up your commission.
Monday Jun 08, 2020
025 - Level Up Your Focus
Monday Jun 08, 2020
Monday Jun 08, 2020
When we started the year, we defined our year to come with a word each. (Spoiler alert) Katie chose 'Focus' and Daniel chose 'Deliberate'....so after a few months of quarantine, the stage has been set to see how they've done.
This episode breaks down the opportunities, challenges and learnings about focus that they've taken from the first half the year. Where has it gone smoothly? What hasn't gone so well? How do you fix it when your focus starts to suffer. It's time to level up your focus.
Monday Jun 01, 2020
024 - Level Up Your Awareness
Monday Jun 01, 2020
Monday Jun 01, 2020
Sometimes there are events that impact all of society. Often these events make us think, but it is rare that they result in action.
The murder of George Floyd in Minneapolis is one of those moments in time, this is a potential tipping point for society. It is up to each and every one of us to not just think about it, but to act.
This episode of Level Up is a deep discussion about racism and discrimination, through the eyes of two white people who for all intents and purposes, have thought about the issues, cared about the issues, but failed to dive into a deeper understanding of what is happening right in front of us every day - until now.
We discuss our own bias, the communication with our children, with each other, and get real about what we can do today to do more than just 'think about it'. The podcast looks specifically at how our real estate industry can be a part of the solution, and more than anything - it will hopefully make you take a look in the mirror and decide to be a part of the solution yourself.
We always welcome comments and questions, it's time to level up our awareness.
Monday May 25, 2020
023 - Level Up Your Community
Monday May 25, 2020
Monday May 25, 2020
It's time to level up the way you focus on building your community.
We've talked about focus before - but let's get specific...you have to hone in on the community you choose to serve if you are going to bring out the maximum potential in your business. Being 'all things to all people' only ensures you are not an expert in anything, and when you want to build your reputation and brand, there needs to be something behind that - enter community.
In this episode, we talk about what community means (spoiler - it isn't just a neighbourhoood) and then we dive into why it is so important to look at this as the strategy you may be missing. We throw out some tactics and actionable items that you can take with you as well.
Thanks for listening.